Does Old Navy’s ‘Snap Appy’ App Usher in a New Era for Mobile Shopping? Join Us on LinkedIn for Mobile Mania Tuesday!

These days it seems like everyone has a smartphone. As more and more people continue to rely on their mobile devices, retailers have been under increasing pressure to develop a mobile site and/or app that's intuitive, innovative and, of course, thumb friendly.

Welcome to Retail Online Integration’s Mobile Mania Tuesday! Each week, we'll select a retailer and discuss its approach to mobile strategy and integration.