Mobile-First Approach Drives Gilt.com's Digital Success

Lessons in Mobile
John wrapped up his presentation by offering attendees some lessons Gilt has learned from its mobile program. Convenience alone isn't enough any more, he said in regards to what constitutes a successful mobile strategy. You can't just put the products and content from your desktop site onto a mobile site and consider it done. Consumers expect your mobile site and/or app to be fast, fun (gamification is now expected) and provide value that will give them a reason to come back.