The Benefits of Mobile Device-Based Barcode Scanning

Also on the consumer side, retailers can offer mobile apps with barcode scanning functionality that enable their customers to scan barcodes of select products in-store and receive discounts, coupons and loyalty rewards points. Retailers can also offer print advertisements with barcodes, empowering consumers to scan them from the comfort of their home or while they're on the go to make a shopping list for a future visit to the store, secure a coupon and/or to purchase the product directly from their mobile device, driving engagement and sales.