The Benefits of Mobile Device-Based Barcode Scanning

Self-Scanning and Self-Checkout
Consumers who use their mobile devices to scan products as they shop enjoy a highly personalized shopping experience. They can then efficiently check out on their own via self-checkout, using their own devices rather than having to wait in line or waste time removing and replacing items in their cart that could have been scanned immediately upon removal from the shelf. In addition, rather than allocating valuable aisle real estate to multiple self-checkout kiosks, retailers need only a single self-checkout station that tallies up the total of self-scanned items or to support an app with mobile payments built in. They can also reduce labor costs for checkout or redeploy staff to provide increased levels of customer service. Most importantly, once a consumer has downloaded and installed a self-scanning/checkout app, the retailer benefits from a real-time, two-way communication channel with that customer, which opens up a number of powerful marketing and engagement possibilities.