Mobile for Retail: Going Mobile
More retailers are embracing mobile commerce and marketing. Here’s why you should take the plunge
Starbucks introduced the Starbucks Card Mobile App, which allows consumers who shop in stores in two markets — eight in Seattle and eight in Silicon Valley — to pay for Starbucks purchases through the iPhone or iPod Touch app. Earlier this year, the coffee retailer expanded this program to more than 1,000 Starbucks locations in Target stores nationwide.
- Companies:
- Amazon.com
- J.C. Penney
Related Content
Comments
