Mobile for Retail: Going Mobile

If a shopper buys a store's private label baby wipes, for example, Presence might suggest buying the store's private-label diapers and baby lotion, too.

Retailers are turning mobile phones into information displays and ordering devices for their brands. While they're at it, they're also strengthening the link between their physical stores and the web, which makes good business sense. Multichannel shoppers, after all, are the most loyal.