Mobile for Retail: Going Mobile
More retailers are embracing mobile commerce and marketing. Here’s why you should take the plunge
One interesting mobile application designed to make shopping easier for consumers comes from designer Norma Kamali. Shoppers can stand outside her boutique in New York City, point their phones at merchandise displayed in the window and buy it — even when the store's closed.
Other retailers have begun testing a product from IBM called Presence, which allows shoppers to sign up to be detected as soon as they enter a store. Presence can offer those shoppers real-time mobile coupons or recommend products.
- Companies:
- Amazon.com
- J.C. Penney
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