Mobile for Retail: Going Mobile
More retailers are embracing mobile commerce and marketing. Here’s why you should take the plunge
Better Customer
Experiences
Many retailers are using mobile applications to improve the brand experience. Some, for example, are creating mobile sites that allow customers to access shipping information; look up addresses, store hours and product descriptions; and consult product reviews, all via their phones, potentially right in a brick-and-mortar store.
- Companies:
- Amazon.com
- J.C. Penney
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