Mobile for Retail: Going Mobile
More retailers are embracing mobile commerce and marketing. Here’s why you should take the plunge
Domino's and Caribou Coffee also added mobile coupons to their marketing mix last year, and direct mailer Valpak is bringing its brand of local offers to the iPhone.
Location-aware coupons, which allow retailers to deliver targeted mobile coupons or advertising based on customers' current locations, are starting to take off for retailers as well, but they're in the early stages. Diners, for example, can sign up at restaurant directory Restaurant Zoom to receive exclusive coupons and offers keyed to their geographic locations.
- Companies:
- Amazon.com
- J.C. Penney
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