Mobile Coupons, CRM and Smart Phone Payment Options for Retailers

By Det Ansinn

Smart retailers are taking notice and creating mobile applications and websites to meet the needs of increasingly savvy consumers. J.C. Penney, Domino's and Starbucks, for example, are in the thick of it, testing programs such as mobile coupons, messaging, purchasing and payment.

Mobile Coupons
A recent Deloitte survey found that 57 percent of consumers are interested in receiving coupons on their phones. What's more, redemption rates are 10 percent to 20 percent and higher. That's a far cry from traditional paper coupons, which average less than 1 percent.