Mobile for Retail: Going Mobile

After consumers fund their accounts, the Starbucks app displays a mobile barcode that can be used similarly to a Starbucks Card to make purchases. In addition to mobile payments, the app allows customers to set up and register Starbucks Cards, check balances and reload the card with a credit card.

Mobile commerce, marketing and applications are important tools for multichannel retailers to communicate with consumers shopping a variety of channels. If these examples are any indication, 2010 should be a banner year for mobile.