By
Ken Robbins
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Whether online or for a brick-and-mortar store, retailers should throw out all the standard rules and continually refine their approach to acquiring boomers. Increase the font size on tags for items in-store. Create more contrast on a website for those whose eyes may be weaker. Make headlines more legible and declutter landing pages to gain greater conversion rates with boomers.
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- People:
- Jane Pauley
- Places:
- United States
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