By
Ken Robbins
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And another crucial thing to remember: Trust is as important to boomers as anything. While Generation Y is more interested in peer opinions, boomers want the good and bad from as many sources as possible before making a purchase decision. Retailers need to be willing to put up honest product reviews to get more sell through with boomers.
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- People:
- Jane Pauley
- Places:
- United States
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