By
Ken Robbins
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Another thing we found is that boomers still have a desire for catalog shopping, but how they use catalogs has changed dramatically. Sending boomers a catalog inspires them to go into the store. They want to use it in a radius around the store, making it less important as a distance shopping vehicle but more valuable as a driver of brick-and-mortar traffic.
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- People:
- Jane Pauley
- Places:
- United States
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