By
Ken Robbins
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Staying in touch with boomers’ needs means talking directly to them. In a survey we conducted last year, baby boomers say they value free shipping above any other type of offer. It was chosen four to one against the next closest offer, such as a 20 percent discount. Free shipping was four times more valued, making it almost a barrier to entry if a product didn't have it.
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- People:
- Jane Pauley
- Places:
- United States
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