How Retailers Can Reconnect With Boomer Consumers

Boomers control nearly $3 trillion of the disposable income in the U.S. and are spending $7 billion a year online. Despite determining nearly half of the nation's consumption spending, boomers are typically left out of the mix as only 10 percent of marketing is directed at them.

If retailers want to reach this demographic again, they need to start understanding what motivates boomers. It begins with the following: