How Retailers Can Reconnect With Boomer Consumers

About 10,000 people in the United States will turn 65-years-old today. And tomorrow. And the day after. In fact, every day for the next 19 years there will be 10,000 more Americans reaching retirement age. The numbers are staggering and a major reason why retailers need to start taking notice.

Still the largest demographic with the most monetary spend, boomer consumers are too often being missed. Former "Today" show host Jane Pauley made a great point recently when she said that marketers were always taught to market to people 18-45 because that's where the boomers were. Well, here's some breaking news: they're not there anymore. Boomers are now in their 50s and 60s, getting ready for retirement and looking forward to just enjoying life.