Insert Media: A Miniature Resurgence

Traditionally, printers have charged a flat, standard fee per thousand for miniature catalogs. “But now we’re seeing a tiered pricing structure that is based on insert size and paper stock chosen,” Goldstein says. A 3-1/2 inch by 5 inch size is standard; anything larger than that typically commands a higher price tag. But even with those possible extra costs, Goldstein says miniatures still are far less expensive to place as insert media than mailing traditional catalogs to prospect names.