Insert Media: A Miniature Resurgence

While that low price is compelling, there are caveats to consider before producing a miniature. Debra Goldstein, senior vice president of the management division at Leon Henry Inc., a list management and brokerage firm specializing in insert media, cautions catalogers to monitor printing costs.

Most miniatures aren’t standard-sized package inserts or blow-ins, she points out. So the collation equipment often has to be adjusted to fit. As a result, “printers are forced to increase fees to accommodate the specifications for the job,” she says. “And some printers charge those costs back to the cataloger.”