Insert Media: A Miniature Resurgence
Why miniature catalogs are catching on once again
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Defined primarily as having no more than 24 pages at various dimensions, miniatures can be a more efficient way to get your product offerings in front of prospects at a cost that’s upwards of 50 percent less than a traditional catalog. They also can be used as a reactivation tool, to push buyers to other sales channels, and as a brand-building technique.
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- Companies:
- AmeriNet Inc.
- Leon Henry Inc.
Reported Donna Loyle
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