Insert Media: A Miniature Resurgence

1. Don’t treat them as merely a shrunk-down version of your traditional-sized catalog. For example, don’t cram too many items on the page; too many small images on a page can confuse and frustrate recipients. Keep your copy efficient without cutting necessary copy.

2. Design your miniature to be either inserted or self-mailed. This way you can create and print it once, then distribute it by either means. That’s what Kothman plans to do for Motherwear’s next miniature.