Insert Media: A Miniature Resurgence
Why miniature catalogs are catching on once again
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Motherwear, too, includes best sellers in its miniature catalogs. What’s more, Kothman says that the items also should be relatively evergreen. Because of the lengthy ordering curve of miniatures, he suggests that catalogers select items that they can keep enough of in stock.
As for the design of miniatures, consider the following points Kothman makes:
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- Companies:
- AmeriNet Inc.
- Leon Henry Inc.
Reported Donna Loyle
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