Insert Media: A Miniature Resurgence

Choose the Right Merch

Those experienced in marketing through mini-format catalogs say that because miniatures are prospecting vehicles, the best items to include are bestsellers and/or products that brand you in the minds of prospects.

Harris says that Crosstown Traders will include core products for each of its catalog brands when it produces miniatures. “The target audience will correspond with the demographics for our regular catalog mailings,” Harris explains. Crosstown will take into consideration age and average household income, and work with its circulation department on previous list-rental results.