Insert Media: A Miniature Resurgence

Like other insert media programs, such as package stuffers and blow-ins, miniature catalogs have been around a long time. But in recent times, their popularity among catalogers appears to be on the rise.

Catalogers as diverse in nature as nursing mother products marketer Motherwear International and B-to-B uniforms mailer UniFirst Corp. have been successful marketing through mini-format catalogs. What’s more, multi-title apparel and food cataloger Crosstown Traders plans to test its first miniature later this year.