Print Plus: Mine Web-Generated Catalog Requests With Extreme Care
Why make valuable prospects wait and eventually forget about you?
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Fulfillment Specialists
Some companies use local lettershops to fulfill catalog requests. But it's better to use vendors specializing in catalog requests because they can offer the following services:
- process inquiry files each day, regardless of the number of records;
- commingle your catalogs with thousands of others, then truck the sorted and bundled catalogs to USPS bulk mail centers to achieve greater deliverability and faster in-home delivery;
- are strategically located to provide the shortest distance between their facilities and prospects throughout the U.S.; and
- provide sophisticated management of your data files with specialized reporting in order to monitor trends and plan circulation.
Finally, monitor your in-home operations or outsourced vendors to ensure they're performing as expected. Use a third-party decoy service to test delivery and quality of catalog preparation. Don't rely on one or two requests to the home or the office of friends.
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- Companies:
- Lett Direct Inc.
- The Mail Group
- Places:
- U.S.
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