Print Plus: Mine Web-Generated Catalog Requests With Extreme Care
Why make valuable prospects wait and eventually forget about you?
Several noteworthy issues arose:
- I requested 30 different catalogs online, and 16 of them never came — so potential sales were lost;
- it took 47 days to receive one catalog, and by then I'd forgotten I made the request; and
- another catalog was polybagged — time-consuming, costly and unnecessary.
Tips to Fulfill Online Requests
- Companies:
- Lett Direct Inc.
- The Mail Group
- Places:
- U.S.
Related Content
Comments
