Print Plus: Mine Web-Generated Catalog Requests With Extreme Care
Why make valuable prospects wait and eventually forget about you?
I recently completed a study to determine how long it takes catalog companies to fulfill inquiries. I went to several companies' Web sites to request catalogs, and six weeks later I'd received only about 50 percent of them. It took nine days to 43 days for them to arrive. Average delivery time was 13.1 days.
- Companies:
- Lett Direct Inc.
- The Mail Group
- Places:
- U.S.
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