Profile of Success: Not All Fun and Games, (But it Comes Close)
MindWare CEO Martin Smith emphasizes educational value of the toy catalog’s products
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ON KEEPING FUN IN THE WORKPLACE: The products themselves ensure a light-hearted and enjoyable environment for MindWare employees, Smith says, noting they get firsthand experience with all the toys and games that come through MindWare. Smith believes this helps his employees become more engaged with the products, and thus market them more effectively.
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