Profile of Success: Not All Fun and Games, (But it Comes Close)

“I don’t think we’re doing anything unique in this area, but we did in ’07, because of the postal increase, reduce our trim size,” Smith says. “I don’t know to what degree our customers noted a change in trim size (approximately a half-inch slice off the side, so the pages are slightly narrower), but we did it for cost savings. We’ve also been pushing hard to develop co-mailing opportunities.”