Profile of Success: Not All Fun and Games, (But it Comes Close)

WHAT MINDWARE HAS DONE TO OFFSET THE RISING COSTS (POSTAGE, PAPER, PRINTING) OF MAILING A CATALOG: Last year, MindWare reduced the trim size of its catalogs, cut circulation by 5 percent to 10 percent and took advantage of co-mailing opportunities whenever possible. This year, MindWare may actually increase circ slightly based on a strong holiday 2007.