Controlling Digital Interests

Who’s doing what

The cataloger’s in-house creative and production staff, managed by Gosein, includes three designers, one full-time production person, one production assistant, one color and imaging specialist and two photographers.

For each new catalog, the designers get a folio structure from the merchandising department (which also handles the copywriting), with instructions about product placement and layout. Low-res images, captured with handheld digital cameras, are imported into the layout as FPOs. The complete preliminary layout is output on a laser printer and given to the photographers, who then shoot the high-res images. Final pages are created in a Mac-based environment primarily using QuarkXPress, Adobe Photoshop and Adobe Illustrator.