Controlling Digital Interests
Miles Kimball takes charge of its creative and page production workflow, and—backed by a longtime print partner—makes good on its bid for CTP success
Gosein estimates that 30 percent of the images in each catalog are new and 70 percent are pickups from the company’s image database, organized by SKU. “We take about 250 new shots for a core catalog, and as many as 500 to 600 for our fall book,” he calculates.
Miles Kimball’s typical gift catalogs each comprise a 60-page core book, augmented by one or two eight-page inserts, depending on the target recipient. A 180-page annual fall book is mailed to existing customers, with a 60-page version sent out to prospects.
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