Controlling Digital Interests

Prepress services, such as scanning and color separations—which had been outsourced previously—are now performed in house. In addition, Miles Kimball has established its own on-site digital photography studio.

Certainly each of these tasks required a great deal of effort; however, for the cataloger, the technology was ready, the time was right and the potential benefits were compelling. “We wanted hands-on control,” explains Frank Gosein, vice president of creative services and digital imaging for Miles Kimball, noting that the cataloger intended to leverage that control to achieve faster turnarounds. “We want to create, view, correct and finalize catalog pages as quickly as possible,” he adds.