Migrating Merchandising from Catalog to Dot-com

IMPULSE BUYING: 88 percent of the sites surveyed used featured products to draw attention to specific goods they wanted to move. Online you also can be creative with suggestive selling by using up-sell (26 percent) and cross-sell (50 percent) in ways that wouldn’t be practical in print. The only caveat would be that these related offerings be really relevant. Boston Proper gets kudos for its database of related products that dynamically delivers complementary “Proper Coordinates.”