Migrating Merchandising from Catalog to Dot-com

Depending on the product mix on your site, consider other helpful search options, such as brand, product attribute, price or addressing specific customer segments. For example, Nordstrom’s site has three different levels of search: a basic keyword entry, an advanced search with up to five options or a power browse product index. Whichever search options you offer, be sure the functionality works. “No matches found” messages are worse than no search at all.