Migrating Merchandising from Catalog to Dot-com

Knowing Your Customers is the Starting Point

One of the most customer-centric advantages of this channel is that you can deploy merchandising features and functionalities to appeal to your different customer segments and their many shopping motivators or styles.

For example, “Directed Shoppers” know exactly what they want: to be in control of the process, shopping quickly and efficiently. Provide them with a robust search engine to help quickly locate products on your site coupled with an express checkout. Conversely, shoppers with “just visiting” mindsets may be converted to buyers through limited-time offers and promotions, contests and personalization tools.