Migrating Merchandising from Catalog to Dot-com

The Keyword Is Interactivity

If you’re going to entice your customers to shop for your wares on the Internet, give them value-added reasons to do so, not just a print catalog on a screen. Perhaps the most obvious advantages of Web over printed catalogs is that you’re not limited to what you can fit on a pre-determined number of pages, and you have the flexibility to change offerings as often as your time and budget allow. Point out merchandising offerings to your Web shoppers.