Migrating Merchandising from Catalog to Dot-com

As successful catalog merchants, you have all of this in place—except to get a handle on Internet technology.

Sounds as if all you need to do is re-purpose your catalog assets for success on the Web, right? The masterful strategy for multi-channel shopping is to use each channel’s strengths to deliver the best possible customer experience—from the tangibility of the in-store experience, to the portability of a printed catalog to the interactivity of the Web.