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Lynn Pregont
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Pure-plays have the formidable task of simultaneously launching and marketing a new brand, sourcing and perhaps stocking product, creating visual assets, implementing technology, handling fulfillment and developing a customer service component (no wonder so many have failed!). Bricks-and-clicks players have their branding and merchant skills in place, but often lack the direct marketing components essential for online success.
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- Companies:
- Victoria's Secret Direct
Lynn Pregont
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