Migrating Merchandising from Catalog to Dot-com

Regardless of the delivery channel, your success is dependent upon using best-of-breed merchandising skills to present the products the customer wants in a manner that will encourage purchasing, coupled with timely delivery and exceptional customer service.

Lynn Pregont is partner-affiliate at Chicago-based e-tailing group, a consultancy that focuses on merchandising online. She can be reached at (312) 255-9590 or lynn@pregont.com.