Migrating Merchandising from Catalog to Dot-com

As you migrate from catalog to dot-com, the ultimate challenge is to find the right balance of how and what really works. With too few interactive aids, your e-store is merely an electronic brochure; conversely, too many bells and whistles slow down your load times. According to Boston Consulting Group’s findings, customers expect the Internet shopping process to take less than 10 minutes, so speed is a factor. At different times, customers may choose to come in, mail-in, call in or log on.