Migrating Merchandising from Catalog to Dot-com

CHANNEL EXTENDERS: 83 percent of those surveyed, who distribute via catalogs, included catalog requests on their sites. Quick shop or catalog quick order (54 percent), a function that enables customers to search or order by entering a catalog item number, is a feature being offered by a growing number of online catalogers. Traditional catalogers, like Sharper Image, are already finding that online auctions are successful sales drivers.