Migrating Merchandising from Catalog to Dot-com

GIFTING: 70 percent of the sites in our survey presented lists of gift suggestions. Those that truly deliver a best-of-breed online shopping experience create complete gift centers (68 percent) with interactive tools, such as gift search (38 percent). This tool enables customers to quickly find gifts by age, gender, recipient interest or occasion. Catalog merchants, such as Victoria’s Secret and Crate and Barrel, are among those capitalizing on the incremental revenues possible through a comprehensive online gift buying strategy.