Migrating Merchandising from Catalog to Dot-com

COMMUNITY: 70 percent of the sites surveyed sent e-mail newsletters to their customers to develop relationships that foster repeat sales. As with targeted e-mail, it’s essential to let customers opt-in or -out of getting these communiqués. Sites such as VitaminShoppe.com that include timely news in their newsletters, in addition to product specials and branding elements, are most apt to retain customer interest.