Migrating Merchandising from Catalog to Dot-com

PROMOTIONS: 80 percent of the sites in our survey used general promotions (e.g., free shipping, gift with purchase, threshold incentives) and 70 percent relied on seasonal promotions as merchandising tools to refresh their e-stores by re-organizing products around events and holiday “themes.” The use of online coupons and rebates (32 percent) to appeal to price/value-driven customers is particularly strong among those merchants that traditionally deploy these tools in other channels, such as Office Depot.