MeritDirect Event Panel Heading Back to the Future, Part 3

Sexton: Our thrust email campaigns top our list. We’re trying to meet somewhere in the middle for our website being highly promotional vs. highly informational.

Nelson: We’ve made progress in pure online acquisition and have put a lot of effort into it. Every time we turn around, something new is going on, making the customer experience better. We’ve been very active in blasting emails to customers, having gone from one a week to two a week, and saw no drop-off or any increase in opt-outs.