MeritDirect Event Panel Heading Back to the Future, Part 3

We have a segment of orders that come in from consumers, but not that much. We have better discussions with our suppliers to find out what their true capabilities are, and specifically aimed at commercial clients. There's some demand for something less than good at a cheaper price point than retail can react to. But we’re going to be a two- or three-channel marketer, with the catalog driving the bus. And outbound telemarketing can work for that.