MeritDirect Event Panel Heading Back to the Future, Part 2

Jukes: Where are you with your prospecting and mailing plans?

Nelson: We send promotional products you can stick in an envelope to announce a new product. We’ll be more selective with that, but one of the things coming out of our analysis is the difference between lifetime value (LTV) [between traditional catalog customers and web customers]. We’ll probably pull back on our PPC investment and increase our catalog investment.