MeritDirect Event Panel Heading Back to the Future, Part 2

We’ve usually been early to go in recessionary times and early to get out of them, so we want to get a foot on the accelerator for when things get better. We’re trying to plow into our marketing budget, and our profits are up this year. But stuff that’s worked extremely well for 25 years isn’t anymore. We can’t do things we want to do over the next 10 years without making an investment in a platform.