Merchandising: To Theme or Not to Theme?

Create an Upfront Plan With Your Pagination in Mind

Once you’ve brainstormed and filtered your theme ideas, sketch all of this out on paper. Where will those new themes fit in your overall catalog pagination? Will each spread be themed, or will five or six themes carry your whole assortment. What happens to key products that fall out of these pre-planned themes? Work your themes strategically and intentionally as part of your overall merchandising plan.